“END DEMAND - a PSA”
Client: Missing Link Trust
Dir.
Producer : Leena Kejriwal
Brief
Every 26 seconds a child (often a girl) is trafficked. The goal here was to re-edit a Public Service Announcement which was made to #EndDemand for trafficking.
Our Take
The video was brought to us shot and edited, but in the vain of melodrama. We took the raw footage and re-edited it to evoke a sense of uneasy shock, without overglorifying any of these aspects. The news conveyed here is shocking to say the least, and by being creative with the edit, we’ve managed to make the underlying message reveal itself unexpectedly, much like how the lay person would come across such information, instead of relying on a sad score and pity. Our video aims to jolt the senses and wake you up, making you want to take action. That’s the need of the hour and every hour.
Dir.
Producer : Leena Kejriwal
Brief
Every 26 seconds a child (often a girl) is trafficked. The goal here was to re-edit a Public Service Announcement which was made to #EndDemand for trafficking.
Our Take
The video was brought to us shot and edited, but in the vain of melodrama. We took the raw footage and re-edited it to evoke a sense of uneasy shock, without overglorifying any of these aspects. The news conveyed here is shocking to say the least, and by being creative with the edit, we’ve managed to make the underlying message reveal itself unexpectedly, much like how the lay person would come across such information, instead of relying on a sad score and pity. Our video aims to jolt the senses and wake you up, making you want to take action. That’s the need of the hour and every hour.