“THE SECURITY GUARD - #Wellnessis”
Client: Zotezo
Dir. Tushar Kejriwal
Producer : Tushar Kejriwal
Brief
To explore what ‘wellness’ could mean for different people. Part 1 of Zotezo’s #Wellnessis series, showcasing people from various walks of life in each video.
Our Take
Inspired by Nike’s ‘Find Your Greatness’ campaign, we scripted and directed this short starring a real-life security guard at a small building in Kolkata. The idea was to keep it short and impactful. Since the plan initially was to make a series (featuring other real-life wellness heroes), brevity was key. Working with non-actors poses it’s own set of challenges, but more often than not, we’ve found that they’re very malleable and more natural in comparison to trained performers. Mishra ji, our security guard, was already in the habit of doing full body stretches at 6 am every morning, so he understood the script and happily obliged all our direction.
Dir. Tushar Kejriwal
Producer : Tushar Kejriwal
Brief
To explore what ‘wellness’ could mean for different people. Part 1 of Zotezo’s #Wellnessis series, showcasing people from various walks of life in each video.
Our Take
Inspired by Nike’s ‘Find Your Greatness’ campaign, we scripted and directed this short starring a real-life security guard at a small building in Kolkata. The idea was to keep it short and impactful. Since the plan initially was to make a series (featuring other real-life wellness heroes), brevity was key. Working with non-actors poses it’s own set of challenges, but more often than not, we’ve found that they’re very malleable and more natural in comparison to trained performers. Mishra ji, our security guard, was already in the habit of doing full body stretches at 6 am every morning, so he understood the script and happily obliged all our direction.